To Book Online or Not to Book on Line?
1) The fare is often cheaper. (This may not always be the case because some travel agencies might have a special deal with an airline.)
2) You can look things up at your own pace. If you are busy during the day, you can look up and book flights in the middle of the night.
Why wouldn't you want to book online?
1) If something goes wrong when you are in the middle of the booking process after you have typed in your credit card information, you are in for a long, long journey to have it rectified. Most airlines, including all the major US airlines, have their call centres in India to deal with online bookings. Most call centre agents in India are very polite, in comparison to their North American counterparts. Unfortunately, they are also poorly trained and many of them have language difficulties. I can't tell you what the average time is to have a reservation problem resolved, but my personal experience was one hour. It took one hour to have my credit card properly added to the online booking to complete the booking because the website crashed after I submitted the credit card information.
2) If your flight is cancelled or you want to change your flight, you are on your own. You will be calling a call centre agent, likely in India, trying to change your flight or get your money back. And, as mentioned earlier, it is a very time consuming and frustrating process.
3) If your airline or tour operator goes bankrupt, you are on your own. If you are lucky, your credit card company might cover the cost of the plane tickets. Trying to get a paper receipt, needed by the credit card companies, from an online travel website is a challenge. If you get impatient and try calling their call centre, you'll get India again. If your credit card doesn't cover the cost, you are officially screwed. If you booked with a travel agency, you may get your money back depending on where you live. For example, in Ontario, Canada, if you purchase a tour package from a travel agency and the tour operator goes bankrupt, your loss will be covered by the Travel Industry Council of Ontario; and you will get your money back.
4) If you are calling/emailing to complain, you will get to speak to a polite person, but nothing will be done about it. Call centre agents have no incentive to resolve a complain. In fact, a call centre gets paid more if the call volume is higher. The more complaints and repeat calls, the better.
5) If you are booking a hotel/tour, you are better off booking with a travel agency because they would have the real feedback from other travellers. The last thing they want to deal with is an angry customer returning from his/her trip. If you are researching online, you will notice two types of reviews:
- Complaints - More often than not, they are exaggerated.
- Advertising - Some online websites pay someone full-time to write fabulous reviews about the tour/hotel.
